cnet.com - whats it like to use youtube tv
Two weeks ago in my next big thing in pro wrestling I wrote about how companies and performers are going to start using YouTube more to grow their audiences. Well now with the introduction of YouTube Television you can expect that prediction to definitely come true. But if you've read the old blog and followed what I've predicted you'll know that I have a habit of being right. Well here comes another one. YouTube TV can change the entire landscape of television via the internet. It just has to be a program that goes international.
The biggest hurdle facing YouTube TV is facing is the price per month. At $35 a month that is not the best starting point for the basic package. Following the trend of companies like Sling TV, PlayStation Vue, and Direct TV Now they have priced themselves into a corner. If this idea has a chance to take off they need to be in the $15-$20 range for people to really give this a shot. Telling people that they get everything they already get from YouTube plus YouTube Red and now live television won't be enough of a selling point to make this something worth keeping beyond the free trial period. I love the idea of cloud based DVR giving me unlimited storage but that's not enough.
Cord cutting is not going to stop in the United States but overseas it's barely begun. Many people in the world have never seen a cable box. But they are familiar with the internet with YouTube being one of the apps that people all over the world use often. There are other apps that do the video uploading and streaming like YouTube but none have the same brand recognition. If YouTube could bring all its content and local content to countries all over the world they put themselves in position to dominate user generated video content for decades. This would depend on internet speeds and reliability but still a massive amount of content would be theirs for the foreseeable future.
With the program currently on trial in only five U.S. areas other companies aren't going to be too concerned. The smart ones will be concerned because they realize one obvious fact. That fact being that YouTube is owned by Google, which also creates the Android cellular phone platform. Why is that a big deal? Because some genius will realize that the best way to create mass adoption of YouTube Live would be to bundle it with the purchase of a new Android phone. So think about it, you buy a new Galaxy running whatever the next Android update is called and for an extra $10 you get access to YouTube Live and YouTube Red. Being able to use the service across multiple devices makes this a deal that's tough to pass up.
First they would have to lower that $35 price. The amount of channels will obviously grow but first it would need a growing audience. The concept of bundling one service to another is not new. As long as they don't force preexisting Android users to upgrade their phones to get the deal they could be able to use this service to catch up to Netflix. And of course they are targeting Netflix with YouTube Live. Taking views and potential new content away from Netflix is something that they may actually succeed at doing. On most devices that are not Android there are two common apps that people download. Those being Netflix and YouTube the others being Facebook, Instagram and Twitter. If there was a way to fight Netflix for new consumers this is a smart way to do it. My only concern is for the content creators and profits sharing.
If you already create content for YouTube will your rate change because the television companies are involved? I'm sure that folks like The Rock, Funny or Die and Nerdist will be very interested in the potential advertising dollars being forwarded or diverted to YouTube TV. Keep in mind that smaller media companies have thrived from YouTube because the cost of entry is low. The potential to grow a profitable channel is high if you can find an audience. If you go back to my post from two weeks ago I used W.W.E. Superstar Xavier Woods as an example of some who started a channel and now has over 1 million subscribers. Hopefully YouTube TV does not disrupt the growth potential of their current or future content creators just to please television companies. After all this new venture is trying to be more inclusive of the old model of viewing not become another servant to a less evolved medium.
As a final thought I think this can succeed if they make live content a priority. I know everyone says that but YouTube is different. You don't need massive satellite trucks and miles of cable to broadcast your content live. This goes back to the previous post idea that you can grow a small promotion on little more than two cameras and a internet connection. How hard YouTube encourages the idea of low cost content creation to television companies is something worth pursuing. And what of those companies that already have YouTube channel? How will they integrate their television content with their YouTube content. Will they even try to change it or just leave it as is? We won't know for a while but this won't matter if the price is wrong. Or government deregulation of what happens on the internet continues. I'll be watching how all this plays out over the next five years and I think you should watch too.
Notice that I didn't get into the gaming industry. If your Twitch or Major League Gaming how does any of this affect you?
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www.youtube.com
www.cnet.com
www.ign.com
www.twitch.tv
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www.funnyordie.com
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Two weeks ago in my next big thing in pro wrestling I wrote about how companies and performers are going to start using YouTube more to grow their audiences. Well now with the introduction of YouTube Television you can expect that prediction to definitely come true. But if you've read the old blog and followed what I've predicted you'll know that I have a habit of being right. Well here comes another one. YouTube TV can change the entire landscape of television via the internet. It just has to be a program that goes international.The biggest hurdle facing YouTube TV is facing is the price per month. At $35 a month that is not the best starting point for the basic package. Following the trend of companies like Sling TV, PlayStation Vue, and Direct TV Now they have priced themselves into a corner. If this idea has a chance to take off they need to be in the $15-$20 range for people to really give this a shot. Telling people that they get everything they already get from YouTube plus YouTube Red and now live television won't be enough of a selling point to make this something worth keeping beyond the free trial period. I love the idea of cloud based DVR giving me unlimited storage but that's not enough.
Cord cutting is not going to stop in the United States but overseas it's barely begun. Many people in the world have never seen a cable box. But they are familiar with the internet with YouTube being one of the apps that people all over the world use often. There are other apps that do the video uploading and streaming like YouTube but none have the same brand recognition. If YouTube could bring all its content and local content to countries all over the world they put themselves in position to dominate user generated video content for decades. This would depend on internet speeds and reliability but still a massive amount of content would be theirs for the foreseeable future.With the program currently on trial in only five U.S. areas other companies aren't going to be too concerned. The smart ones will be concerned because they realize one obvious fact. That fact being that YouTube is owned by Google, which also creates the Android cellular phone platform. Why is that a big deal? Because some genius will realize that the best way to create mass adoption of YouTube Live would be to bundle it with the purchase of a new Android phone. So think about it, you buy a new Galaxy running whatever the next Android update is called and for an extra $10 you get access to YouTube Live and YouTube Red. Being able to use the service across multiple devices makes this a deal that's tough to pass up.If you already create content for YouTube will your rate change because the television companies are involved? I'm sure that folks like The Rock, Funny or Die and Nerdist will be very interested in the potential advertising dollars being forwarded or diverted to YouTube TV. Keep in mind that smaller media companies have thrived from YouTube because the cost of entry is low. The potential to grow a profitable channel is high if you can find an audience. If you go back to my post from two weeks ago I used W.W.E. Superstar Xavier Woods as an example of some who started a channel and now has over 1 million subscribers. Hopefully YouTube TV does not disrupt the growth potential of their current or future content creators just to please television companies. After all this new venture is trying to be more inclusive of the old model of viewing not become another servant to a less evolved medium.
As a final thought I think this can succeed if they make live content a priority. I know everyone says that but YouTube is different. You don't need massive satellite trucks and miles of cable to broadcast your content live. This goes back to the previous post idea that you can grow a small promotion on little more than two cameras and a internet connection. How hard YouTube encourages the idea of low cost content creation to television companies is something worth pursuing. And what of those companies that already have YouTube channel? How will they integrate their television content with their YouTube content. Will they even try to change it or just leave it as is? We won't know for a while but this won't matter if the price is wrong. Or government deregulation of what happens on the internet continues. I'll be watching how all this plays out over the next five years and I think you should watch too.
Notice that I didn't get into the gaming industry. If your Twitch or Major League Gaming how does any of this affect you?
+CNET
+IGN
+PCMag
+Nerdist
+WWE
www.youtube.com
www.cnet.com
www.ign.com
www.twitch.tv
www.majorleaguegaming.com
www.nerdist.com
www.funnyordie.com
www.sevenbucks.com
www.wwe.com
www.sony.com
www.cbs.com
www.nbc.com
www.abc.com
www.fox.com
www.cwtv.com
If you liked this post please share and subscribe to receive future posts.
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